How Much Does A Landscaping Website Cost?

What Should a Landscape Website Cost?

The price of a high-quality landscaping website can cost anywhere from $2,000 to $20,000, depending on the number of pages, features, and design work that go into it. The reason for such a wide range in pricing can often be attributed to variables like custom images, SEO work, and more. It’s kind of like asking a landscaper how much it costs for a mow and spring cleaning. While some factors will be the same or similar regardless of the project, there are many unknowns that must be discovered before giving an accurate cost estimate.

When deciding how much to spend on your landscaping website, it's important to consider not just the upfront cost, but the ongoing costs associated with hosting, management, and regular maintenance needed to keep a website active.

The long-term value of having a well-designed site can pay for itself many times over by bringing in new customers and helping you increase sales. At VRDigs, our landscaping website prices start with an initial investment of around $1000!

What Goes into a High-Quality Landscaping Website?

Before you pay a company to make your landscaping website, you need to know what you are investing in, why some companies will charge you more, and whether or not you are getting the full package.

Custom vs. Template Websites

One of the main drivers of website costs is if it’s fully custom or a template website. If you use Wix, Squarespace, or a hiring company that uses such services, your website will not truly be a custom website (built from the ground up).

That’s not to say template websites are not worth it. A template website may be the best option if you are still starting or have a small company. But it will come with limitations on most well-known website builders. 

If you want a unique website with custom HTML/CSS coding and features, you need to hire a company that builds a custom solution. But it will cost you more. There is also more risk of something breaking while your site is being built. 

Using a website template can be compared to buying a working car from a dealership and then adding your own upgrades. Compare this to starting from scratch and ordering each individual auto part of the frame, engine, and all components - you can probably imagine how building something this way could easily cause something to unexpectedly go wrong once the car is finally ready and out on the road.

Our landscaping website platform provides the best of both worlds. Our Landscaping website themes are optimized from research and evaluation of what design aspects a well-performing website should have. Once selected, these sites can be fully customized using our powerful website editor that allows custom CSS and HTML modifications. These upgrades can not only tweak the design of your website, but they can also give a significant advantage in local SEO using techniques like semantic HTML and other on-page SEO tricks.

Responsive Design

Any website you build should work optimally no matter what device accesses it. These days, you will find plenty of website visitors on the go and using their mobile devices like smartphones or tablets - instead of using traditional desktop machines or laptops. 

When the internet started and the first landscaping websites were built, the primary strategy was only building websites for desktop computers and there was really only one design layout through which visitors could view your site. That has shifted to also include mobile, tablet, and dynamic (adaptable) versions because the modern user is on the move often viewing sites through their smart device.

Today, it is critical to ensure that people can view your website on any device. If you are still not quite sure what we are referring to - think of a time when you visited a website from your phone that was not mobile-friendly. You probably experienced tiny letters, weird layouts, and links too small to actually click. Obviously, this is not what you want your potential customers to experience when arriving at your site and considering if they should hire you as their landscape contractor.

SSL Secured Website

You can never be too careful with cyber security these days. Especially with the abundance of hackers and cybercriminals seeking to find weak link opportunities to insert malicious code. 

Your users also prefer secured websites. These are websites with HTTPS instead of HTTP, with the “S” standing for secure. Most modern-day browsers like Google Chrome will give a prominent error message when visiting a website that is not secured. This can immediately break the trust of a prospective customer who will associate doing business with you as potentially dangerous. Again, this is not what you want for your landscaping clients.

You’ll also hurt your ranking in local search results if you don’t have a secured website. Google pretty much demands that websites have SSL installed and those that do not have any chance of ranking on the first page - even if the rest of the website content is perfectly matched to what someone is searching for.

On-Page SEO Optimization

There is plenty of data embedded into the back end of a website that users may never even notice or see. But all of this information is essential to ensure your website will load properly, look good, and perform well. When it comes to SEO, this “hidden” information is what Google’s web crawlers primarily use to figure out what your website is about when performing their updated algorithm scans.

Some examples of this info are the metadata (the title you see in websites and browsers) and the meta description (the content under the titles of search results). It can take time and effort to create a strategy that utilizes these features, causing your website to show in search results and getting users to click. If you are interested in learning more about what on-page SEO elements a landscaping website should have, you can start by downloading our SEO Checklist. This comprehensive list can also be shared with any website developer or SEO professional to ensure you are giving your website the best chance to succeed in search.

Your website also needs to have a solid foundation of technical coding running on the background of your web pages to ensure everything is operating optimally.

Lead Generation Optimization

When your website is finally live, you don’t want it to be just a virtual brochure. You want visitors to have their qualifying questions answered, interact with your content, and finally, convert into landscaping leads. 

How many websites have you visited where you have to hunt around to find business contact information? This may seem obvious, but because of the rise in DIY and easy-launch websites, this type of critical information can be neglected or sometimes just left out altogether.

This is why it is crucial to understand what information your customers will be looking for and what their user experience will be when navigating your site - all while evaluating you as their landscaper. A good site will lead them in the right direction they want to take while also funneling them into a conversion (contact form) through which they leave their own contact information and details about the types of services they need help with.

Connect to Google Analytics and Search Console

Once the time, money, and effort are spent building the perfect landscaping website, it would be best to track everything with analytics and other similar tools. These tools will show what your visitors do when they visit your site and answer questions like:

• Where did they come from?
• How long do they stay on your website?
• Which web pages perform the best?

This information is essential in knowing the performance of your website so you can create strategies to further increase traffic and potential customers.

Conclusion

Hopefully, you now understand how much a landscaping website costs, where that money goes, and why investing in your website can pay dividends for your landscaping or lawn care business over the long term. 

Choosing a landscaping marketing agency that can work with your budget and get you desired results you are looking for can be an ultra-important aspect of getting you to the next stage of growth. Visit our landscaping website pricing page for additional information on the available options we offer.

If you know anyone wondering how much a landscaping website costs, share this article with them. You also contact VRDigs support at any time with questions about our website pricing, products, or services.