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Landscape Contractor Marketing

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If you own your own landscaping business, it’s important to market yourself in order to get new clients and retain existing ones.


Having great landscaping business card and marketing materials branded with your landscaping logo can help you show prospective clients that you’re serious about doing quality work and making sure they’re happy with the results.


Establish yourself as an authority in your field and get more clients to come to you for their landscape design and maintenance needs!

How to Market Your Landscaping Business

Landscape contractors who don’t spend time and money on marketing their business are often losing out on business to their competitors who are actively reaching out to new clients in the area.


Whether you’re just starting your landscaping business or have been around for decades, you need to know what marketing strategies work best in your local area. Follow these six steps to effective landscape contractor marketing and you’ll be attracting more clients than ever before!

Use Visibility Tools

Marketing in your industry is tough, especially if you want to do it yourself.


That’s why landscapers need marketing tools like landscaping business cards and other outreach techniques like Landscaping Business Software.


By taking advantage of these resources, you can increase your visibility in your industry and get more clients as a result.

Don’t be Afraid to Advertise

While PPC campaigns can get a bad reputation from business owners that have burned thousands on monthly budgets - just to end up with disappointing results; the good news is AI-powered PPC for landscaping has now evolved into existence.


On the other hand, if you run a tight ship and want to save money on landscaping leads from Google, you really can't beat Google Local Service Ads.

Use High-Quality Stationery

Make a great first impression on new clients and keep your business cards in pristine condition by using high-quality stationery.


This can be more expensive up front, but it will save you money over time because you won’t have to replace your landscaping business cards as often.


People who receive a well-made card will also likely think of you more positively when they refer their friends or colleagues.

Know How to Give Good Service

A landscaping business is only as good as its customer service. That means you have to be able to offer people the landscaping services they need and make sure they’re happy with your services.


It can be a difficult task, but it can also be incredibly rewarding when done right. Customer service comes down to knowing who your customers are and what they want from your services—and how you can meet those needs.

  • Do landscaping contractors really need marketing?

    While most of the success landscape contractors experience comes from their quality of work, new customers are hard to come by if they do not know anything about your landscaping company. Marketing includes traditional techniques like handing out business cards and also more advanced techniques like ranking your website on the first page of Google.

  • Why Is Logo Design Important?

    The specifics are up to you—but remember that first impressions are everything. You’ll want to create a memorable logo that makes an immediate impact on new viewers.

  • What Makes a Great Landscaping Company Logo?

    With so many online resources to create a logo, it can be tempting to simply put something together yourself. But is it worth your time? No! Even if you have extensive graphic design experience, it’s still advisable to have a professional handle your business logo. 


    A good logo will reflect well on your company as a whole, so not only does it need to be visually appealing, but also easy to read at small sizes.

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