How do you write strong SEO copy for landscaping?

While there are some universal SEO rules you want to follow. The real key is to start with understanding what information your audience is seeking and what keywords they are using to search for that information. From there, you should absolutely be using some type of on-page SEO keyword checklist while writing.

How can I do SEO for my landscaping website?

You can do your own website SEO by using the SEO fields most drag and drop WYSIWYG website editors provide. But, it's important to understand the value a professional SEO can provide and try to quantify your results when comparing the cost savings when doing things on your own. That way you will be able to compare if the money saved is worth the money you would have spent on professional SEO services.

Does most lawn care website design include SEO?

Most website design does not include SEO as the focus is primarily on the visual appeal of the website. This typically includes the layout, graphic design elements, and images that may appear on the page. SEO services are usually offered by most agencies like VRDigs as a separate fee because the skill set required is different than what most web designers posses.

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Landscaping SEO Content

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Keyword Research and Local Competitor Analysis

1000-2000 Words of Expertly Written Content

30-point SEO Checklist On-page Optimization

Custom Images and Graphics

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Why Landscaping SEO Content Pages are the Foundation of High-Ranking Sites

When it comes to local search engine optimization (SEO), there are many important factors that come into play. It can be quite overwhelming, which is why you have to understand what’s important and what isn’t.

On this page, you’ll learn about the key component to high-ranking landscaping websites: Landscaping SEO Content pages.

Let’s start with the basics: What exactly are we trying to accomplish with these pages? Put simply - we want them to rank on the first page of Google. One of the ways we do this is to ensure the writing contains specific keywords. But keyword research and usage is just one of the factors that can help content pages climb their way up Google ranks over time...

Continue reading, or skip ahead for more information about:

VRDigs Landscaping Website Content Writing Services

How We Help Clients Get On Page #1

What We Do To Help Increase Site Traffic & Rankings

Google Ranks Quality Over Quantity

How to Succeed After Google’s 2022 Helpful Content Algorithm Update

VRDigs Landscaping Website Content Writing Services

VRDigs has designed an SEO content writing service specifically for local landscaping contractor websites. Because of our commitment to this relatively small category of writing - we’ve been able to identify the key points a winning content page needs to have to rank on Google and in turn - generate phone calls.

Local content creation makes up just one part of our Landscaper SEO Program. In addition to the basics, every local SEO program should include: On-page SEO, Business Directory Citations, and Reputation Management - we also provide advanced local link-building techniques.

To learn more about everything our advanced SEO package includes - check out our Landscaper SEO Program page and read about all the details of how we can help you build your local landscaping business empire.

How We Help Clients Get On Page #1

At VRDigs we work to create content pages on a landscaping company's website and optimize them for SERPs (search engine results pages). We strive to provide helpful information so that when potential customers search for a local landscaping company, they will find your website. It's important to remember that helpful landscaping content in Arizona is not the same as would be for a resident of Alaska. This may seem obvious, but it is critically important that your content remains relevant to your local customers.

When our writing team is tasked with building a client's web page we start by mapping out important keywords and phrases relevant to your business and come up with a hierarchy of which words to prioritize as well as what should be included in which section of the site. Next, we will perform a competitor analysis to see what specific localities (zip codes) might make the most sense to target.

When writing articles, we make sure they're not only keyword-rich but also user-friendly, informative, and engaging. Our graphic designers take care of any images or videos needed to enhance the written content. Once these pages are all completed and ready to go live on your website, it's time to do some SERP optimization and put effort into ranking other page elements that may have a chance of ranking such as images, videos, and FAQs.

What We Do To Help Increase Site Traffic & Rankings

At VRDigs, we take care of all your landscaping SEO content needs. Our team uses advanced on-page SEO techniques including SCHEMA and semantic HTML to create pages with engaging written topics, images, and videos. Very often the leading organic search result for Google search is not a text snippet. Images that contain relevant visual cues, logos, and even keyword text may all signal to Google that this is important media that your audience will benefit from.

This type of carefully crafted content also helps build local backlinks, by generating reliable resources that other local businesses will be more likely to want to share with their own audience. Local backlinks are the holy grail of local SEO and can be difficult to come by - even if your content is perfect. Every so often though, you may be able to gain a new backlink through outreach (sharing your content once it's created), or by taking advantage of an existing business relationship you might have with a supplier, sub-contractor, local business directory, etc.

Here at VRDigs, we believe that good on-page SEO content is key to helping your local landscaping business be found online. Off-page activities like ensuring consistency in citations can also make or break an SEO effort, but complicated on-page technical tasks should be handled by local search consultants like our brilliant team.

There are plenty of other ways you can boost search traffic, but if there's anything we've learned from years of helping our clients achieve top results in organic search, it's that creating great content is where it all starts - and ends!

Google Ranks Quality Over Quantity

Google loves new, well-developed content. That much is pretty much universally accepted. So it would make sense to assume that when writing a page you’d like to rank well on Google - the more words you write the better your page will rank - right?

When asked that question during a 2021 Google SEO office-hours hangout on YouTube - Google’s John Mueller, Senior Search Advocate on Google’s official Search Relations Team said, “It’s definitely not quite as simple as that.”

He went on to explain that website owners (landscapers in this case) should think about webpages the same way they think about giving information or marketing materials to their own prospective customers.

“It’s a bit like if you want to present something to a client who’s walking in, you can give them a one or two-page brochure or you can give them a giant book of information and in some cases, people will want a book with a lot of information. And in other cases, people want something short and sweet - and that’s similar to search.“

- John Mueller, Google Senior Search Advocate

In other words; landscaping companies need to think about what information they are trying to provide to their website visitors and let that be the determining factor on what the total word count should be for a particular page. If the page’s information can be presented in a condensed way - then by all means it should be. If it is a more complex piece of landscaping information you are trying to write about, then logically you will likely expect to use more words to adequately articulate the various content topics.

How to Succeed After Google’s 2022 Helpful Content Algorithm Update

If you are wondering how Google’s recent search algorithm update might impact your landscaping website, there are a few things you need to understand about what Google bots are looking for when they read your pages.

Landscape SEO content pages are a crucial part of any digital marketing plan because they're what people will find when they search for your company on Google. The more helpful information your page contains for your visitors, the higher up on the first page of search results it will be placed. It really is that simple.

However, Google can only understand how helpful your content is if your on-page optimization is well done and if other websites trust you enough to link back to your website. They will also factor in how long a person browses your content if they click to other pages and a bunch of other factors known collectively as analytics. The key to success though is making sure that you are actually focusing on creating content that will help your audience.

How do you write strong SEO copy for landscaping?

While there are some universal SEO rules you want to follow. The real key is to start with understanding what information your audience is seeking and what keywords they are using to search for that information. From there, you should absolutely be using some type of on-page SEO keyword checklist while writing.
How can I do SEO for my landscaping website?

You can do your own website SEO by using the SEO fields most drag and drop WYSIWYG website editors provide. But, it's important to understand the value a professional SEO can provide and try to quantify your results when comparing the cost savings when doing things on your own. That way you will be able to compare if the money saved is worth the money you would have spent on professional SEO services.
Does most lawn care website design include SEO?

Most website design does not include SEO as the focus is primarily on the visual appeal of the website. This typically includes the layout, graphic design elements, and images that may appear on the page. SEO services are usually offered by most agencies like VRDigs as a separate fee because the skill set required is different than what most web designers posses.